website traffic

Want SEO Strategies? Play The Family Feud!

Today’s blog is a departure from my regular SEO and marketing topics. As part of my campaign to My genius husband gets credit for this one: getting your top SEO keywords is like playing Family Feud!

SEO is all about connecting your ideal client — and the way she communicates with Google – with your web presence. Sounds simple enough, right?

The tricky part comes when you begin writing down the keywords. Although Google is scary smart, it is quite literal in matching keywords that are typed in to keywords that it can find on your site.

So if you and your client use different words to describe your business – Google’s “matchmaking” program may miss the chance to connect you two.

As business owners, most of us begin by describing what we are: esthetician, holistic wellness practitioner, marketing strategist.

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Here’s Where the Money is Hiding in Your Website

You’ve worked hard to build your dream website, to get the branding and layout just right and to engage readers with relevant content. Now what?

Is your site or blog generating revenue, or it is an expensive hobby?

Next year, over $100 Billion will be spent on online advertising worldwide. Would you like a piece of that budget?

To help you start monetizing your website, I suggest these 3 steps:

1) Get to know your readers:  the benefits of this step are enormous. Once you know who is visiting your site and why, you will be able to create even more reasons for them to come back and engage them with more relevant content or offers.

This step alone will help you increase the rate at which your readers purchase your products or services.  This also happens to be the information your advertisers will ask you to share. Here are sample questions to get you started:

  • What is the average age of your readers?
  • Where do they live?
  • How do they find your site?
  • What are the issues they care deeply about?

You can obtain most of this information from your analytics package, such as Google Analytics (if you don’t have it on your site, I recommend installing it right away – it’s free and takes about 15 minutes to set up!)

2) Pick your model: which advertiser relationship is best for you? Most people think of website ads as banners, but there are dozens of other ways you can partner with advertisers.

Depending on your site and business model, banners may or may not be right for you.

Banners are a popular option for blogs and online portals. But if you are an online retailer, you probably want to focus your visitors on purchasing from you, rather than click on an ad and leave your site.  Here are some questions to ask yourself:

  • What is my #1 goal for my audience on my site?  (purchase, complete a lead form, repeat visit, feedback, referral, etc).
  • What is the experience that readers have on my site? Do they click through to more than one page, do they leave comments or feedback, do they share my articles on social media?
  • Besides my website, where else can I reach my readers? Do you write an ezine or blog, produce a podcast, host a forum, have active discussions on your Facebook page?

3) Make a list of products and services that are complementary to your business. Now that you know who they are, you can consider what else would appeal to your readers:

  • If your readers are primarily women who care deeply about their carbon footprint, complementary categories may range from organic clothing to non-profit organizations to an environmentally-friendly bottled water solution.
  • If HR executives from Silicon Valley read your blog for up to 10 minutes per day, I can think of dozens of companies – from HR certification to industry magazines– that would love to have their message show up on your blog.

As with most business decisions, your preparation and strategy is key to your success with monetizing your website. I hope you start by following my 3 steps above, so you can begin making money faster. Your advertisers are waiting to PAY for the connection to your audience! How much? About $100B in 2011!