search engine ranking

Want SEO Strategies? Play The Family Feud!

Today’s blog is a departure from my regular SEO and marketing topics. As part of my campaign to My genius husband gets credit for this one: getting your top SEO keywords is like playing Family Feud!

SEO is all about connecting your ideal client — and the way she communicates with Google – with your web presence. Sounds simple enough, right?

The tricky part comes when you begin writing down the keywords. Although Google is scary smart, it is quite literal in matching keywords that are typed in to keywords that it can find on your site.

So if you and your client use different words to describe your business – Google’s “matchmaking” program may miss the chance to connect you two.

As business owners, most of us begin by describing what we are: esthetician, holistic wellness practitioner, marketing strategist.

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