SEO

1-Minute SEO Check For Your Website or Blog

SEOGetting to page 1 of Google takes months of consistent and thought-out steps. Sound overwhelming?  

There are many things you could do daily to increase your SEO, and some take more effort than others.  Start by taking ONE step today.

Here is a simple one you can do today: check the Title of your website.

This sounds almost too simple, yet many sites (including my own after it was redesigned!)  have no title or use a default title that does not tell Google very much about the content of the site.

WHY

If your website was a book, the tag of your home page would be the title on the cover. And that’s the first piece of information search engines review when they decide how to categorize your site.

WHAT

Using my site as an example, “Lana Goldenberg” is fine for a title, but it doesn’t include my keywords!

I am changing it to “Lana Goldenberg: SEO Consultant, Small Business Consultant and Marketing Speaker.”

I was going to make it more fun and use phrases like “online visibility guru” or “small business marketing diva,” but according to my personal SEO advisor, aka the Google AdWords tool, 40,500 people a month search for “SEO Consultant” and only 880 type in “online visibility.”

So I let the numbers tell my story and go with the perhaps boring but well-accepted phrase “SEO Consultant.”

HOW

If you are not sure what the title of your home page is, a quick low-tech way to check is to search for it in Google.

how to find your site title using google

In the search results, the first line (the part that’s hyperlinked) will contain your title. To update your title, ask your webmaster, or, if your site is in WordPress, go to  the Settings Menu, and select Site Title.

Google Places Reviews: Where Did They Go?

If your business has a physical address, coming up as a dot on the Google map is HUGE!

And if you have a Google Places listing, as of this week, some of the reviews associated with that listing may be gone.

What happened? Google ate them!
Continue reading

Got Address? SEO For Local Businesses

magnifying_glass_map2-150x150

Are you a local business? A florist in NYC? A pet care provider in Houston? A restaurateur in Orange County?

If geography is part of how you want to be found – this “secret” tip is for you!  

One of the best — and commonly overlooked — free SEO tool is Google Places, a free service that allows your business to show up on Google Maps.

It is also the engine behind the new HotPot service (Google’s response to Yelp), which any businesses with a local presence should watch closely.

Here is my 3-step guide to Google Places: Continue reading

What Are You Talking About?

I am on a treasure hunt for good SEO content and I invite you to join me!

woman_computer_overwhelm-150x150

You’ve probably heard that SEO is all about your content.  And this is mostly true: Google  — and other search engines — value unique and “fresh” content.

So if you want to be seen and found by Google, you need to a content strategy for your site.

Not sure what to write about?

Here is the good news: I bet you’ve done most of the work already!

On our hunt for SEO gold, I suggest you start combing through content you’ve already written, whether for online or offline consumption. This can include:

  1. Your blog or vlog
  2. FAQs on your site
  3. Product descriptions
  4. Guides and checklists: do you publish a holiday gift guide? a new baby checklist? a new job survival guide?
  5. How-to articles in your area of expertise Continue reading

Want SEO Strategies? Play The Family Feud!

Today’s blog is a departure from my regular SEO and marketing topics. As part of my campaign to My genius husband gets credit for this one: getting your top SEO keywords is like playing Family Feud!

SEO is all about connecting your ideal client — and the way she communicates with Google – with your web presence. Sounds simple enough, right?

The tricky part comes when you begin writing down the keywords. Although Google is scary smart, it is quite literal in matching keywords that are typed in to keywords that it can find on your site.

So if you and your client use different words to describe your business – Google’s “matchmaking” program may miss the chance to connect you two.

As business owners, most of us begin by describing what we are: esthetician, holistic wellness practitioner, marketing strategist.

Continue reading