Google Places Reviews: Where Did They Go?
If your business has a physical address, coming up as a dot on the Google map is HUGE!
And if you have a Google Places listing, as of this week, some of the reviews associated with that listing may be gone.
What happened? Google ate them!
Continue reading
Got Address? SEO For Local Businesses
Are you a local business? A florist in NYC? A pet care provider in Houston? A restaurateur in Orange County?
If geography is part of how you want to be found – this “secret” tip is for you!
One of the best — and commonly overlooked — free SEO tool is Google Places, a free service that allows your business to show up on Google Maps.
It is also the engine behind the new HotPot service (Google’s response to Yelp), which any businesses with a local presence should watch closely.
Here is my 3-step guide to Google Places: Continue reading
What Are You Talking About?
I am on a treasure hunt for good SEO content and I invite you to join me!
You’ve probably heard that SEO is all about your content. And this is mostly true: Google – and other search engines — value unique and “fresh” content.
So if you want to be seen and found by Google, you need to a content strategy for your site.
Not sure what to write about?
Here is the good news: I bet you’ve done most of the work already!
On our hunt for SEO gold, I suggest you start combing through content you’ve already written, whether for online or offline consumption. This can include:
- Your blog or vlog
- FAQs on your site
- Product descriptions
- Guides and checklists: do you publish a holiday gift guide? a new baby checklist? a new job survival guide?
- How-to articles in your area of expertise Continue reading
Want SEO Strategies? Play The Family Feud!
Today’s blog is a departure from my regular SEO and marketing topics. As part of my campaign to My genius husband gets credit for this one: getting your top SEO keywords is like playing Family Feud!
SEO is all about connecting your ideal client — and the way she communicates with Google – with your web presence. Sounds simple enough, right?
The tricky part comes when you begin writing down the keywords. Although Google is scary smart, it is quite literal in matching keywords that are typed in to keywords that it can find on your site.
So if you and your client use different words to describe your business – Google’s “matchmaking” program may miss the chance to connect you two.
As business owners, most of us begin by describing what we are: esthetician, holistic wellness practitioner, marketing strategist.
I blame Kinko’s!
help entrepreneurs Be Seen and Be Found, I am pulling back the curtain on my own business and letting myself be seen by my readers.
I hope you’ll play along.
The other day I had a speaking engagement in San Diego, which on a Monday morning is a 2-2.5 hour drive from my home in Marina del Rey.
The night before my early morning trip, I made a last-minute decision to update my presentation with some fresh images and data points.
Next, I decided to add a bonus “SEO Action Plan” to hand out to my audience.
Oh and maybe also update my speaker one-sheet.
Before I knew it, it was 1 a.m. and I was breaking my commitment to myself. Actually two commitments: 1) plan for 8 hours of sleep every night, and 2) shut down my computer by 11 pm.
Part of the reason I got sucked into my old habit was that I knew I could send my documents tomy lovely partner as crime formerly knows as Kinko’s, and then pick up my crisp beautiful materials before heading down to San Diego at 7 am the next day.
I can always count on Kinko’s… Ok, it is now called Fedex Office, but calling it Kinko’s brings me back to my college and then startup days, when last-minute was the name of the game.
I can always blame Kinko’s, too. It is feeding my “crack habit” of doing things at the last minute.
On the long drive to San Diego that morning, I had some time to reflect on my processes. After all, as my coach reminds me, “how you do anything is how you do everything.” And I am ready to stop being the last-minute girl.
It’s time to own up to what really happens when I count on Kinko’s round-the-clock service. And honor my commitments.
Can you relate? Is there a “Kinko’s” in your life or business? Who is feeding your “crack habit”?
Recent Projects
