5 Ways To Promote Your New Small Business

Last week I had an interesting conversation with a client who’d recently sold his brick-and-mortar business, moved to a different state, and started a new consulting business. He asked me for advice on growing his practice at the new location.

Here are 5 ideas I shared with Jack, for promoting his small business online and/or “in real life.” Even if you are not new to your business or town, this can be a helpful checklist for promoting your small business.

1)      Leverage your friends and family network! Draft a 1-page letter with an update about your move / new business and what type of opportunities, projects, or clients you are looking for.  Send this update personally by email, social media, or good old “snail mail” to everyone you know.

2)      If you belong to an alumni network for your college, graduate school, or a past employer, tap into the local chapter to send out your announcement and request as well. People who have worked with you in the past will most likely be willing to help you out. Be specific in your request: ask for introductions to local business groups, business contacts, or other ideas for getting in front of your ideal clients.

3)      Check out your local Small Business Development Center or Chamber of Commerce. Both organizations welcome new members and have events that you may be able to attend for free or for a small fee. Bring plenty of business cards and start networking!

4)      Go on LinkedIn and update your profile, so your connections can see your new location and business. Every time you make a change in your profile, your contact are notified automatically. This is a very easy and “passive” way to get your name in front of more people.

5)      While on LinkedIn, search for groups in your new town or industry. For example, if you just moved to Seattle and are looking to meet accountants, just start typing “seattle accountants” into the “Groups” search box, and you’ll get a few matches. Join the groups that seem relevant and active, and post a short introduction (don’t make it too “salesy”) there as well.

As always, I recommend being clear and specific about your ideal client and project. The more specific you are, the more help you will receive! 

Leave a Reply

Your email address will not be published. Required fields are marked *