What Are You Talking About?

I am on a treasure hunt for good SEO content and I invite you to join me!

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You’ve probably heard that SEO is all about your content.  And this is mostly true: Google  — and other search engines — value unique and “fresh” content.

So if you want to be seen and found by Google, you need to a content strategy for your site.

Not sure what to write about?

Here is the good news: I bet you’ve done most of the work already!

On our hunt for SEO gold, I suggest you start combing through content you’ve already written, whether for online or offline consumption. This can include:

  1. Your blog or vlog
  2. FAQs on your site
  3. Product descriptions
  4. Guides and checklists: do you publish a holiday gift guide? a new baby checklist? a new job survival guide?
  5. How-to articles in your area of expertise
  6. Your book or e-book
  7. Your bio and company description
  8. Your videos
  9. Your press pitches of interviews you’ve given
  10. And last but not least, your customer support emails (these can be easily repurposed into #2 or #4 on this list

Once you uncover these treasures, here are 3 steps you can take (my Savor U Course SEO Content Plan for 2011 will cover these in detail):

  1. Audit this content to make sure your SEO keywords are included
  2. Create a simple content inventory: a spreadsheet will do
  3. Think about other sites that can benefit from this content (*hint* this will generate valuable links back to your site)

Writing content on a consistent basis may sound like a lot of work. It doesn’t have to be! My goal is to leverage the work you’ve already done. With a few strategic tweaks, we can put this content to work for you – helping you BE SEEN and BE FOUND by more of your ideal clients.

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