Features vs. Benefits
What is the hardest part of “selling” your business online?
Hint: it is not finding potential clients, or getting more people to come to your site.
Sneaky Ways To Use Google AdWords
Did you know AdWords gives you some cool intel on your customers and prospects?
How Well Do You Know Your Customer?
Are you intimidated by writing your own sales copy? The first question I often hear from new clients is “Do you know a good copywriter? I can’t write my own ads!” My answer is: if you really know your customer, your copy will write itself!
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